zw1100

  • If there is a recurring theme throughout the recent broadcast network upfronts, it turned out this: Ratings must die. “We have been in a new era of media and it’s time for you to retire the Nielsen television metric,” Turner president David Levy said. “While it undoubtedly served its purpose, it will no longer fully captures tips on how to successfully measure bavarian motor works commercial in Cheap Madden Mobile Coins today’s landscape.”

    Of course, complaining about Nielsen and traditional ratings is absolutely nothing new. And these days, just about every outlet has embraced its version of multi-platform program measurement — including TV, DVR, VOD and streaming viewership. Levy pointed to audience targeting along with methods as good ways of Madden Mobile Accounts. At the NBCUniversal upfront, ad sales chairman Linda Yaccarino pushed the company’s new “CFlight” metric.